Why the State of Ageing Report 2025 Matters More Than Ever
- PROCare News
- 1 day ago
- 3 min read
Updated: 11 minutes ago
This week, the Centre for Ageing Better released its 2025 State of Ageing report , and for us at PROCare, it couldn't have landed at a more critical time. The data is eye-opening, the message is urgent, and the direction is clear: we must act now to futureproof homes, reduce health risks, and cut waiting times for life-changing adaptations.
Responding to The State of Ageing With Innovation
The report reveals that 2.3 million people aged 55 and over are living in non-decent homes – homes that actively damage health through hazards like damp and unsafe layouts. And the North West has the highest number of these homes.
This is the lived reality of the people we strive to serve every day. It’s also why we've spent years working to develop a new kind of bath, shower and wet room. Futureproofed, more stylish, easier to install, and crucially, delivers all of that at the same or lower cost than traditional same-level adaptations. This futureproofed, Invisible Creations concept, includes innovative products, such as:
Invisible Creations grab rails that double up as everyday items
Level access wet rooms that look like modern bathrooms
Bespoke shower screens made to fit awkward spaces
Proline deep bowl basins that support safe washing
The smooth and modern Zenith toilet
Alternative materials like wall boards that save time and budget

Fit For Our Future
The Fit For Our Future campaign, led by PROCare and , our in-house brand - Invisible Creations, exists to tackle our housing crisis head-on. Our workshops, delivered in partnership with Foundations, and facilitated by Paul Smith and Laura Wood, are designed to help local authorities and housing associations make better use of the Disabled Facilities Grant (DFG). The workshops are empowering housing teams with practical knowledge, smarter design thinking, and real-world case studies that drive outcomes.

"Adaptations that come too late cost lives. Around one in three people aged 65 and over experience a fall each year, yet my gran Sheila refused a grab rail because it looked ‘too clinical’. That showed me how vital it is to create products people feel proud to have in their homes.”
— Laura Wood, Head of Invisible Creations
Laura’s experience is painfully common. And it’s the reason we created Invisible Creations dual-purpose grab rails that blend into people's homes, without the clinical feel.
The Right Product, the Right Time
At PROCare, we hold tens of thousands of high-quality, accessible bathroom, shower room, wet room and kitchen products from the world’s leading brands. Our catalogue is built around the needs of:
End users - to feel safe, dignified and at home
Housing teams – to meet their responsibilities efficiently
Contractors and installers – to reduce time on site without compromising quality

Making the Case Nationally
This week, our team attended a Housing LIN event at the House of Lords, where members of the Older People’s Housing Task Force reiterated that as we shift into an ageing society, housing simply cannot cope with the pace of need. And we now wait for a joined-up strategy, that outlines a retrofit plan that prioritises accessibility, alongside the 1.5 billion spent on new homes.
PROCare eagerly await the government’s forthcoming National Housing Strategy and urge them to place healthy ageing at the heart of it. But, for now, please join us in creating homes that are
Fit For Our Future.

Contact us
01942 206004