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Why the State of Ageing Report 2025 Matters More Than Ever

Updated: 11 minutes ago

state of ageing 2025 logo
State of Ageing 2025

This week, the Centre for Ageing Better released its 2025 State of Ageing report , and for us at PROCare, it couldn't have landed at a more critical time. The data is eye-opening, the message is urgent, and the direction is clear: we must act now to futureproof homes, reduce health risks, and cut waiting times for life-changing adaptations. 


Responding to The State of Ageing With Innovation 

The report reveals that 2.3 million people aged 55 and over are living in non-decent homes – homes that actively damage health through hazards like damp and unsafe layouts. And the North West has the highest number of these homes. 


This is the lived reality of the people we strive to serve every day. It’s also why we've spent years working to develop a new kind of bath, shower and wet room. Futureproofed, more stylish, easier to install, and crucially, delivers all of that at the same or lower cost than traditional same-level adaptations. This futureproofed, Invisible Creations concept, includes innovative products, such as:

woman in a bath robe in a stylish bathroom with adaptations
Futureproofing homes

Fit For Our Future 

The Fit For Our Future campaign, led by PROCare and , our in-house brand - Invisible Creations, exists to tackle our housing crisis head-on. Our workshops, delivered in partnership with Foundations, and facilitated by Paul Smith and Laura Wood, are designed to help local authorities and housing associations make better use of the Disabled Facilities Grant (DFG). The workshops are empowering housing teams with practical knowledge, smarter design thinking, and real-world case studies that drive outcomes. 

Laura Wood, director of Invisible Creations at the House of Lords launching the Fit For Our Future Campaign
Fit For Our Future Campaign Launch
"Adaptations that come too late cost lives. Around one in three people aged 65 and over experience a fall each year, yet my gran Sheila refused a grab rail because it looked ‘too clinical’. That showed me how vital it is to create products people feel proud to have in their homes.” 

— Laura Wood, Head of Invisible Creations 


Laura’s experience is painfully common. And it’s the reason we created Invisible Creations dual-purpose grab rails that blend into people's homes, without the clinical feel. 


The Right Product, the Right Time 

At PROCare, we hold tens of thousands of high-quality, accessible bathroom, shower room, wet room and kitchen products from the world’s leading brands. Our catalogue is built around the needs of: 

  • End users - to feel safe, dignified and at home 

  • Housing teams – to meet their responsibilities efficiently 

  • Contractors and installers – to reduce time on site without compromising quality 


Emma Imhof, Commercial Manager & Kirstie Kalonji, Marketing Manager at the House of Lords
Emma Imhof, Commercial Manager & Kirstie Kalonji, Marketing Manager at the House of Lords

Making the Case Nationally 

This week, our team attended a Housing LIN event at the House of Lords, where members of the Older People’s Housing Task Force reiterated that as we shift into an ageing society, housing simply cannot cope with the pace of need.  And we now wait for a joined-up strategy, that outlines a retrofit plan that prioritises accessibility, alongside the 1.5 billion spent on new homes. 


PROCare eagerly await the government’s forthcoming National Housing Strategy and urge them to place healthy ageing at the heart of it. But, for now, please join us in creating homes that are

Fit For Our Future. 



procare full staff company photo
Join us in making homes Fit For Our Future

Contact us

01942 206004

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