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Accessible Homes Week - Championing Inclusive and Adaptable Homes

This week is Accessible Homes Week and Laura Wood, founder of our Invisible Creations in-house brand, reflects on the theme.


Ten years ago I was working in communications for a social housing provider. At the time, I thought my role was about telling stories about homes, communities and the impact housing can have. What I didn’t realise then was that those stories would soon become my own.


Three years later I found myself on the National Housing Federation’s Greenhouse programme. It was there that the seed of an idea grew into something bigger than I could have imagined. That idea became Invisible Creations, the business I went on to co-found creating beautiful, inclusive and functional home adaptations that people not only need but actually want in their homes.


Two ladies outside front porch
Laura and her Gran Sheila

Invisible Creations wasn’t just a professional project. It was personal. My Gran was the inspiration behind our very first products. I watched her struggle to maintain her independence at home, not because she didn’t have the strength or spirit, but because the design of her home didn’t support her needs. The only options available were clinical and stigmatising and screamed “disability” when all she wanted was a home that felt like her own.


Her experience lit a fire in me. I realised that accessible design isn’t just about meeting needs. It’s about dignity, pride and choice. Why should people have to choose between safety and style? Why should our homes, which are meant to be our sanctuaries, work against us as we age or if our circumstances change?


Over the past decade I’ve been privileged to work at the intersection of housing, ageing and inclusive design. And I’ve seen first-hand that this isn’t just about grab rails or ramps. It’s about reimagining what homes can and should be, adaptable and inclusive spaces that grow and evolve with us throughout our lives.


The truth is we are all ageing. Accessible housing isn’t a niche issue. It’s universal. Every single one of us deserves a home that not only keeps us safe but helps us thrive.


Recently I visited an independent living scheme in Durham where residents had Invisible Creations products installed. There I met a remarkable lady named Laura. In her late 90s and fiercely independent, Laura uses our bathroom adaptations to keep living on her own terms. The subtle supports we installed allow her to access and use her bathroom safely without help. She told me this freedom has kept her active and mobile. She even catches the bus to dance classes in the next village. Laura is a living testament to how accessible design empowers people to stay vibrant and connected.


Lady in bathroom holding grab rail
Laura

Laura’s radiant smile, social spirit and joy reminded me so much of my Gran’s energy and reinforced something I have always believed. Accessible homes aren’t just about safety. They are about independence, joy and life continuing on your own terms.


But sadly, millions of people are not so lucky. Just seven percent of homes in England have the most basic accessibility features meaning ninety three percent simply aren't visitable for many disabled or older people. One report by Centre For Ageing Better estimates that up to 885,000 more people could be living in accessible and adaptable homes now if the government had implemented promised higher building standards such as step-free access. Only three percent of new homes approved in London last year were suitable for older or disabled people and fewer than one percent were designed for wheelchair users. Forecasts show that seventy percent of new homes over the next decade are not required to meet optional accessibility standards like M4(2) or M4(3).


I also want to share Jean’s story. I first met Jean two years ago when we were gathering insights to design new products. She was starting to struggle with her mobility and when she saw our toilet roll holder grab rail she shared how helpful it would be. Two years later Jean has had it installed for some time and it has made a huge difference. Without it she might remain stuck on the toilet, unable to stand, or even end up on the floor with a broken hip. She didn’t want a carer, a family member in her bathroom, or to move into a care home. She wanted something discreet, stylish and part of her home. As she put it, “Just because I struggle now, why should I have to compromise on my standards and choices?”


3 ladies in garden
Amy, Jean and Laura

Jean’s words stay with me because this is what inclusive design is really about. Keeping people safe without taking away their pride, independence or identity. Yet for so many living in social housing, this dignity is still out of reach. There are 1.8 million households in England needing accessible housing yet the supply simply isn't meeting demand. According to Habingteg, some wheelchair users face waiting times of up to 47 years for a new-build accessible home. Disabled people are overrepresented in social housing yet far more likely to live in inaccessible, unsafe homes.


Social housing must go beyond decent homes. It must be dignified, adaptable and forward-thinking. Homes that respect people’s standards, support their independence and allow them to remain in the places they love even when needs change.


As we mark Accessible Homes Week my call to the sector is this:

  • Let’s stop treating accessibility as an afterthought

  • Let’s embed inclusive design into the very fabric of housing policy, planning and delivery

  • Let’s listen to the lived experiences of people like my Gran, Laura and Jean to understand what works and what doesn’t

  • When we design homes that are beautiful, functional and accessible we are not just building houses. We are building futures.


This is why I do what I do and why I will keep championing accessible and adaptable homes until everyone, no matter their age or ability, has a home that truly meets their needs.


I am proud to work for PROCare alongside an incredible team of passionate people, improving lives, homes and communities one grab rail, one bathroom, one home at a time. I'm also proud to have set up a complementary campaign called Fit For Our Future, focused on helping housing providers plan and deliver homes that are truly adaptable and inclusive for the long term.



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